A new B2B for the leader in ethnic food wholesale
Fresh Tropical, a leading wholesaler of ethnic food products and supplies, targeting both the Italian and international markets.
We completely redesigned the e-commerce platform, replacing the outdated and slow previous version. Concurrently, we developed a new interface, a modern design and a more intuitive, fast and engaging user experience.
The new site is based on an AWS serverless architecture, with a focus on performance and hosting cost optimization.
SECTOR
E-commerce / Grocery online
LOCATION
International
REQUESTS
Web Design
Ui/Ux Design
Content Design
Web Development
Graphic Design
Video Making
SAP S4
PROJECT LINK
New software for all the colors and flavors from around the world
We decided to develop the site with React and server-side rendering (SSR) to offer the client several benefits, particularly relevant in B2B contexts. One of the main benefits is improved performance: thanks to server-side rendering, pages are loaded already complete from the server, greatly reducing waiting time for users.
In addition, SEO optimization is another significant benefit. Since search engines receive already rendered pages, indexing is more effective, improving site visibility and facilitating the acquisition of new customers.
A new and more engaging browsing experience
We created an eye-catching design to move nimbly through the rich catalog of products and the many categories.
To help users untangle all this content, we included nimble filters and clear representations of the navigation path through a combined use of descriptive and informative iconography.
A new aesthetic
We combined a new color palette with clear, fresh and curated iconography. We used images that reference the ethnic food industry to reinforce storytelling and user engagement in a shopping experience that goes beyond just ordering online.
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