A new player in the online grocery industry
Foodelizia, a project to sell farm products online directly to the consumer, skipping the large-scale retail (GDO) supply chain. Short supply chain quality products on the consumer’s tables. From the field to the table!
At Vuau, we built the company’s entire digital scaffolding from the ground up, starting with branding, providing key brand assets, as well as solid guidelines to ensure consistent application, to the planning, design and development of e-commerce, and ending with the production of much of the company’s marketing materials, flyers, brochures, merchandising and promotional videos.
We subsequently assisted the company in managing producers (farms) by activating after-sales service, shipment management, customer service and merchandise tracking, following the entire logistics chain and managing warehouse flows, effectively providing a complete service on the entire distribution chain
SECTOR
E-commerce / Grocery online
LOCATION
Italy
REQUESTS
Web Design
Ui/Ux Design
Content Design
Web Development
Graphic Design
Video Making
Sales Management
A modern and recognizable brand identity
We wrote the brand starting from the naming, combining the two main values of the brand (food = food and the goodness of it = deliciousness) through a crasis that perfectly summarizes what the end consumer is looking for and expects with the purchase. Good food directly from the people who produce it.
From field to table
We designed a personal area for each agricultural producer so that they could independently manage their products, catalog, prices and every aspect related to sales. The UI/user interface was made clear and clean, devoting ample visual space and full scope to product photos.
The shopping experience was designed so that the end user had full awareness at every step of what they were buying and on what terms. We developed a customized multi-shipping module to allow differentiated management of different shipping rates.
Homepage
Search results
Product Page
Manufacturers gallery
Manufacturers Page
Homepage
Search results
Product Page
Manufacturers gallery
Manufacturers Page
A high shopping experience on all devices
Starting with Magento 2, we developed a platform highly customized in functionality. We designed modules for marketing, logistics management, and online catalog maintenance. Our thorough design process aimed to ensure that the website would work seamlessly on mobile devices while creating a visually appealing shopping experience.
Custom illustrations
Pictograms and icons provide a universally understandable language that easily conveys key information.
We created a set of 2D illustrations and icons, drawn in a subtle linear style at different thicknesses and adopting only black and white for better readability, adding details in orange to give more depth and dynamism.
Multichannel marketing
In order to strengthen the brand’s presence in the target industry, we produced the promotional material through multi-channel distribution: paper, video, street distribution, fairs, and events.
“Vuau followed us throughout the creative and development process, they made Foodelizia from scratch following our directions. The website, the logo, the marketing, everything was done excellently, with great attention to detail and results. We are fully satisfied!”
Giorgia Bartoli
Project Manager, Foodelizia Ltd.
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