A new WordPress portal to redesign the image of a plumbing and heating company
Termoidraulica Diaferia was born from the idea of conveying the warmth of home in the form of technology that is always in step with the times.
Our work involved redesigning the entire platform using WordPress as the CMS, so that the client could edit content completely independently.
In parallel, we were asked to develop a new corporate image, a new logo, and a new visual identity, replacing the previous one that was outdated and not in line with the times. In parallel, we redesigned a new interface, created a new design and a new user experience that was more intuitive, fast, modern, and engaging.
SECTOR
Small business / Plumbing and Heating
LOCATION
Italy / Bari
REQUESTS
Web Design
Ui/Ux Design
Content Design
Web Development
Graphic Design
PROJECT LINK
A new logo
The old logo was designed in-house and had several critical issues related to low readability, poor understanding of the elements, confusion and clutter of the graphic style.
We proposed to the client a complete redesign of its logo, while adopting a new color palette that would reflect its business sectors, related to boiler management and plumbing in general. Therefore, we chose blue (water) and red (fire), elements that recall the client’s business sector.
The logotype shows the name of the company and the name of the owner, while the symbol recalls the heat and the pipes running through it as they develop to the right.
A new and more engaging browsing experience
We created an attractive design to facilitate navigation and present all the information We created all the industry and category pages and the necessary control and contact tools for the user.
A new iconography
Creating the design and visual identity from scratch, we decided to completely redo the icon set of the site. We removed the previous industry icons, which had suffered from an onerous and dated design, and replaced them with new ones, hand-drawn at the client’s request.
Each icon represents a category of company action and an area of operation and introduces the individual pages of insights.
Garden Sharing
As a digital partner of Garden Sharing, Italy's leading outdoor solutions booking portal, Vuau redesigned the new user interface and user experience from the ground up for the launch of the new portal.
